With 15,000 Domain Name purchases a day, and nearly 27 million Names to contend with, Yourname.com suddenly becomes a very tiny splash in a very big pond. And it is your hope, somewhere down the cyber-pipeline, to make a bigger splash. But with the web growing at the astounding rate of 7 million pages a day, you will need to do Something Extra-ordinary to get your URL Noticed.

Something Beyond standard web procedure.

The most precious commodity on the web today is Traffic and Impressions. These seem to be the vital stat on every web owners mind. (As an Internet Marketer I can attest personally to this fact.) Page views are initial contact between you and the prospect. They can eventually lead to creating Buzz or making Sales. But very few web businesses have created surefire Magnet Sites or even sound Sales Strategies as of yet.

Domain Name Blues
Those high bid, high profile domain names that are selling for millions are doing so because of One Reason - Attached Meaning. Examples of this are America.com for 10 million and Business.com for 7 million dollars. America has 600 years of Marketing History behind it. Business is a huge umbrella name that could envelope any number of products or services. But how many of us have 4 million to spend on Korea.com or Wines.com?

And is a Name really worth Anything without a Great Idea or Concept holding it up?

Like Art auctions where 40 million is spent on a Vangogh because Ownership means more than the Actual Value, or when celebrities endorse products (for a large fee) and lend to it their perceived "name value" All value in these cases is based on the Attached Meaning.

So, What is your Domain Name worth right now? Nothing. Nothing, that is, without the fire of your passion and knowledge behind it. Any name can be Branded, that is, made to represent something worthy, desirable or prestigious in the general publics mind. In Virtual space, where all URLS are equal, why not make yours special?

Cyber Competition
The computer screen is now a blank canvas upon which millions will be painting their dreams and visions every second of every day for the next 5-10 years or so at least. It has become The One Medium to host all other mediums. You must become a web artist to some degree to compete. You have to become one to make your "Web Business" worth the 200 hours a month it will take to promote and run. Being a Cyber Businessman today requires precision, patience and what the copy-writers call "Word Power." I have been a "Word Artist" since age 7 when I scribbled a corny caption beneath my first original cartoon. Words have always been my passion. I feel that ad copy is "the poetry of finely crafted words grafted to the gentle art of persuasion."

The Concept is actually very simple -The Net is a Word Medium. Therefore you need the best collection of words and phrases possible to Brand your place into Web Consciousness. I have been using my own systems to generate such word collections for nearly 20 years and have perfected a method by which others can do the same.

Win Words. Willful Words. Whimsical Words. Worth-every-penny-Words that Work. This is where a Cyber Campaign should start. With the bricks and mortar of vocabulary.

"A Cyber Ad Campaign is essentially the best possible collection of words arranged in the best possible way for the purpose of promoting your business."