Everyday I see examples of company expense by offering one or two products at a time. Why not combine your best line of products and put together a 4 to 16 page catalog. If you don't have one, you should really look into creating one. It is not hard at all to put together a professonal looking catalog that sells your company's best, and it'll benefit you in many ways. In short, a catalog will cut your marketing expense and increase your profits. And you don't need experience or expensive equipment. Anyone can produce their own catalog. Without one, you'll just be throwing your marketing dollars down the drain.

It really hurts when you send a direct mail package blindly to a mailing list and offer one product with a cover letter when you have a complete line of products. It is true that offering one product increases your chance of a sale than to have a whole bunch of products cluttering your direct mail package... but if you are going to just send out mailing to a list blindly, it would be a smart move for you and your wallet to send out an original catalog of your company's best selling products.

Aaron Artis is the owner of PNC Enterprises, and his company offers a wide line of products and services. If you would like a Business Helper Pack containing his catalog, Send a SASE to: PNC Enterprises, 1404 Sauls Street, Wilson, NC 27893.

If you need help creating your catalog, purchase a copy of "How To Profit With Mini-Catalogs". It is chock full of information on how to create and market your own catalog. It also gives tips, techniques and sources for creating your catalog and info. on how to find profitable products to add to your line.